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Why didn’t Fifa go for more?

Fifa agreed to sell World Cup rights for 2010 and 2014 to Australian public-service broadcaster SBS for only two-thirds the amount it could have got.

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Infront’s new deal was finalised late, resulting in the first six matchdays of the 2022-23 Uefa Nations League. from June to September, going without broadcast coverage in Indonesia.

The sale of media rights to Conmebol’s 2026 Fifa World Cup qualifying competition is set to be another chaotic sequence of individual agreements by national federations.

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