TV RIGHTS CLIPS 1: Bundesliga, CAF, Euro 2008 and other football

Football: The German football league, the Deutsche Fussball-Liga, agreed a deal with Leo Kirch that guarantees the 36 Bundesliga clubs a minimum of €575m a season for the six years from 2009-10 to 2014-15.  Kirch and the DFL will set up a joint-venture company, Sirius, which will produce tailored Bundesliga programming and sell on to media companies.  Kirch has guaranteed the DFL €500m a year from domestic audiovisual rights - a 20-per-cent increase on present levels, and €75m-a-year in other revenues, such as international rights and sponsorship revenue.

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