TV Rights Deals 1: Scottish and English Premier League rights and more

Football: UK pay-broadcasters BSkyB and ESPN acquired the rights for the Scottish Premier League in a three-year deal, from 2009-10 to 2011-12, with the league having an option to extend the deal for a further two years to the end of 2013-14. BSkyB and ESPN will show 30 matches each a season. Over the full five-year period, the league will receive £65m (€75m/$105m), with the value of the three-year deal a little under £39m.
The amount is less than half the £138.6m the clubs were due to receive from bankrupt pay-broadcaster Setanta over the same period. The league is still considering legal action to recover £3m in unpaid fees from Setanta shareholders. Top clubs Celtic and Rangers had considered mounting a £25m, two-year bid for the rights, but said they were unable to make a proper proposal “due to the time constraints imposed by [BSkyB and ESPN].”

Football: Pay-operator ESPN acquired the rights in Ireland for two packages of English Premier League rights for the 2009-10 season, covering the same 46 matches it will show in the UK. The rights had come on the market after incumbent Irish pay-broadcaster Setanta went bankrupt.

Football: New pay-operator Setanta Hibernian acquired the live rights in Ireland for a package of 33 English Premier League matches next season, played at 3pm on Saturdays, in a deal worth about €4m ($5.6m).

Football: Swiss public-service broadcaster SRG SSR extended its deal for Champions League rights in a three-year deal, from 2009-10 to 2011-12, brokered by the Team Marketing agency. SRG SSR will show first-choice Tuesday and Wednesday matches on each of its French, Italian and German-language channels, and the Uefa Super Cup. The deal includes new media and radio rights.

Football: DFL Sports Enterprises, the rights-selling arm of the German Bundesliga, agreed new three-year deals in Brazil and Mexico covering the period 2009-10 to 2011-12. In Brazil, ESPN will show three live matches and a highlights show each week, with cable operator Band Sports and direct-to-home operator Esporte Interativo also showing coverage. In Mexico, a deal has been done with TVC Deportes Sports Channel.

Football: US football channel GolTV acquired the North American rights for the 2009 Peace Cup, the international pre-season club competition, held in Andalucía in July and featuring Real Madrid, Juventus, Lyon and Aston Villa.

Football: The Pitch International and Kentaro agencies agreed a deal with English Premier League club Liverpool to distribute its club channel worldwide for the three-year period from 2010-11 to 2012-13.

Football: The IMG agency agreed a deal to distribute the international media rights of Switzerland’s top-tier football league, the Super League, outside Switzerland, Germany, Austria and Liechtenstein in a three-year deal, 2009-10 to 2011-12.

You need to have a subscription to access this content

If you would like more information on our Media product please contact our sales team

Already have an account? Sign in here

Most recent

Streaming platform operator DOSB New Media formed a joint ticket with its former owner, commercial broadcaster ProSiebenSat.1, to secure a wide-ranging package of ice hockey rights in Germany and Austria.

Sony Pictures Networks renewed its global Sri Lanka Cricket rights for four years, from April 2023 to March 2027, at a lower fee due to a reduction in India matches on the previous deal.

ProSiebenSat.1 saw off strong competition from rival commercial broadcaster RTL to renew its rights to the Deutsche Tourenwagen Masters after its previous deal for the touring car series was annulled.

Sky Sports acquired exclusive rights to the inaugural season of the Women’s Premier League after deciding, for now, to agree a one-year deal rather than make a long-term commitment.