American Football: Canadian commercial broadcaster CTV extended its existing deal for NFL matches, including the playoffs and the Super Bowl game, for four more years from 2010 to 2013. CTV has the rights for Sunday early afternoon (1pm) regular season matches, all playoff games including the Pro Bowl, and the Super Bowl game.
Athletics: The IEC in Sports agency agreed deals with public-service broadcasters YLE in Finland and RTV in Slovenia for events from the IAAF’s World Athletics Series. IEC also agreed a deal in Cyprus with pay-television broadcaster Lumiere TV, the first it has agreed with a non-member of the European Broadcasting Union, the previous incumbent. The deals run from 2010 to 2013 and include coverage of the 2011 and 2013 World Championships.
Athletics: The Dentsu agency agreed deals in Hong Kong, Argentina, Peru, Chile, Panama and Guatemala for events from the IAAF’s World Athletics Series. Hong Kong pay-operator PCCW and Argentinian pay-operator TyC Sports acquired rights for all events, including the World Championships in 2011 and 2013, in a four-year deal, 2010 to 2013. Pan-regional broadcast union the Organización de Televisión Ibero-americana acquired rights in Peru, Chile, Panama and Guatemala for the 2010 World Indoor Championships in Doha.
Boxing: German promoter Sauerland agreed a new six-year deal with public service broadcaster ARD, 2010 to 2015, worth around €15m ($20.6m) per year. The deal covers around 12 fight nights per year (page 2).
Motorsport: North One, rights-holder of the World Rally Championship, agreed five-year television deals in Finland with commercial broadcaster MTV3 and Australia with Network 10, from 2010 to 2014. Multi-year agreements were also made in Italy (Rai), pan-Scandinavia (Viasat), Portugal (SportTV), USA (Discovery), Middle East (Abu Dhabi TV), China (national and regional broadcasters), France (TF1 and France Télévisions), Greece (Skai), South America (Fox Sports), New Zealand (Sky) and the UK (Dave and S4C).
Olympics: The International Olympic Committee agreed a number of last-minute deals in the days before the start of the Vancouver Winter Olympics. In Peru, free-to-air broadcaster América Televisión acquired the free-to-air and radio rights for the 2010 and 2012 Games, paying $600,000 (€438,000).
In Mexico, Canal 22 acquired free-to-air and radio rights for just the Vancouver Games, with a commitment to show live and highlights coverage. Colombian public broadcaster RTVC also agreed a deal for just Vancouver, covering the opening and closing ceremonies and three daily one-hour highlights shows.
The IOC also agreed a highlights deal for French-language rights in French-speaking Sub-Saharan Africa with TV5.
You need to have a subscription to access this content
