Athletics: African pay-operator SuperSport acquired non-exclusive rights for all events in the IAAF’s World Athletics Series in sub-Saharan Africa, including South Africa, in a four-year deal from 2010 to 2013. The deal was brokered by the IEC in Sports agency.
This content is available to SportBusiness Media subscribers only
Talk to our team of experts about a subscription today
Already have an account? Sign in here