Football: Italian league body Lega Calcio agreed a number of rights deals covering the 2010-11 and 2011-12 seasons. Mobile operator Vodafone acquired non-exclusive mobile rights for Serie A, paying about €7m ($9m) per year. Publishing group RCS acquired non-exclusive internet rights for €450,000 per year. State broadcaster Rai acquired live television and radio rights for the Supercoppa, and the B4 agency the international rights, in deals worth combined about €600,000 per year. Telecoms operator Telecom Italia Media acquired rights for the initial stages of the Coppa Italia competition paying €575,000 per year.
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