TV RIGHTS CLIPS 3: IAAF events, Aussie Rules, boxing, equestrianism, golf

Athletics: Australian public-service broadcaster SBS acquired the rights for the 2011 IAAF World Championships in a deal with the Dentsu agency. SBS will carry at least 35 hours of coverage from the event which takes place from August 27 to September 4.

Athletics: Israeli public-service broadcaster IBA acquired the rights for the 2011 IAAF World Championships in a deal with the IEC in Sports agency. The deal includes the rights to all other IAAF World Athletics Series events until 2013.

Aussie Rules: The Aussie Rules league, the Australian Football League, agreed a five-year deal, from 2012 to 2016, with pay-television operator Foxtel, commercial channel Seven and mobile operator Telstra, worth a total of A$1.253bn (€945m/$1.37bn), made up of a combination of cash (A$1.118bn) and contra support. The deal represents a 60-per-cent increase on the value of the current five-year rights deal, which is worth A$780m. Foxtel will pay A$534.5m in cash and A$85m in value-in-kind support; Seven will pay A$385m in cash and A$50m contra support from Seven; Telstra will pay A$155m. An additional A$45m or so will come from other in-kind elements. Seven will have the rights to four matches per week but is expected to sublicense one or two to another commercial channel. Foxtel will have the rights to all nine games per weekend which it will show on a dedicated AFL channel. Telstra can show all games on mobile devices.

Basketball: Chinese regional broadcaster Guangzhou Television acquired the rights for the end of the season for the Spanish Basketball League, Asociación de Clubs de Baloncesto, from April to June 2011. Coverage includes two games per week. The deal was brokered by the MP & Silva agency, the league’s exclusive global media rights holder.

Beach Volleyball: Dutch sports pay-television broadcaster Sport1 acquired the rights for the beach volleyball World Tour in a two-year deal, for 2011 and 2012. Sport1 will show live coverage of both men’s and women’s matches.

Boxing: The Sportfive agency was appointed by the Klitschko Management Group to manage the global media rights for the world heavyweight championship unification bout between Wladimir Klitschko and David Haye on July 2. The television rights have already been sold in Germany, Ukraine, the UK, Austria, Switzerland, the US, Canada and Puerto Rico.

Boxing: US premium cable network Epix acquired a one-event deal for live coverage of British promoter Frank Warren’s This Is It show in London on May 21, worth over $100,000 (€70,000). Warren has signed 25 other international distribution deals.

Cricket: Apalya Technologies, a Hyderabad-based mobile TV and video delivery platform developer, acquired global rights for exclusive mobile video streaming for all Indian Premier League matches for two years, 2011 and 2012. The company was also the IPL’s mobile TV partner in 2009 and 2010.

Equestrianism: The IMG Media agency signed a four-year deal, from 2011 to 2014, with the Fédération Equestre Internationale, equestrianism’s world governing body, for the global media rights to the FEI’s major events. The deal includes worldwide rights, excluding Europe, for: the World Equestrian Games in 2014; the European Championships 2011 and 2013 in the Olympic disciplines of Jumping, Dressage and Eventing; the finals of the Rolex World Cup Jumping; and the Reem Acra World Cup Dressage through to 2014. The European rights were acquired by the European Broadcasting Union last month. The IMG deal also includes worldwide rights for the Nations Cup Jumping, the Rolex World Cup Jumping and the Reem Acra World Cup Dressage Western European Leagues and the HSBC Classics in Eventing.

Golf: Korean SBS network extended its rights contract for a further five years until 2016, with golf’s OneAsia Tour. SBS will show three hours of live coverage per match day of all 13 events, highlights, news shows and delayed coverage on both its cable and satellite channel, SBS Golf Channel, and free-to-air channel SBS Terrestrial. SBS held the Korean rights in 2010.

Golf: The One World Sports network extended its exclusive North American television rights to golf’s OneAsia Tour for three years, from 2011 to 2013, with the World Sport Group agency. One World Sports held the North American rights in 2010.

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