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ASO opts for long-term security in difficult market

Amaury Sport Organisation does an early deal to renew its domestic rights deal for the Tour de France with French public-service broadcaster France Télévisions, taking advantage of the weakness of its commercial rivals.

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The W Series will receive its first UK rights fee from Sky Sports in a new three-year deal, moving the series to pay-television after an exposure-focused deal with Channel 4 last year.

German commercial broadcaster ProSiebenSat.1 has extended its deal with the Deutsche Tourenwagen Masters motorsport series for another two years, paying an increased fee on the back of renewed interest from car manufacturers and drivers.

African pay-television broadcaster SuperSport renewed its exclusive English-language rights to the French Open and Australian Open, paying slight increases in both to secure longer terms.

The digital rights deals are all non-exclusive, while CCTV will receive linear exclusivity for selected BWF events. All seven deals cover the five years from 2022 to 2026.