Telefónica’s entry into La Liga rights market establishes 2016 battle lines

Telefónica’s acquisition of all rights to two Primera Liga clubs, and its bid to acquire the rights to Spanish giant Barcelona, are aimed at strengthening the telco’s position ahead of changes in the domestic broadcast market.

You need to be a SportBusiness Media subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here