Watching Brief (Vol.93) Special Focus: UK TV Sports Viewing – 2014 Review

Even in a tournament in which the England national team disappointed, football matches from the Fifa World Cup dominated the top UK television audiences last year. Matches from Brazil were the 14 most-watched sporting events of 2014. This reflects the fact that audiences for the World Cup in the UK do not depend as much on the performance of the home team as they do in the other big five European markets (see Watching Brief 83).

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