Infront must shape its own destiny

The €1.05bn ($1.19bn) acquisition by Chinese conglomerate Dalian Wanda of the Infront Sports & Media agency this week is expected to make the agency even more aggressive in the rights market than it has been in the last two years, when it was being fattened up for sale.

This content is available to SportBusiness Media subscribers only

Talk to our team of experts about a subscription today

Already have an account? Sign in here