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Wimbledon continues global rights growth

The Wimbledon tennis championships may be steeped in tradition, but the All England Lawn Tennis Club has adopted a forward-thinking and pragmatic sales approach which is reaping dividends.

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The new deals struck with Disney, Paramount, Globo, SBT, DirecTV and OneFootball have produced a like-for-like increase of about 66 per cent on the guaranteed income provided by equivalent deals in the current cycle.

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