Manchester United and Liverpool will push ahead with their demand to exploit some of their English Premier League matches on their own digital channels despite the likely damage this will cause to the value of the league’s main international rights package, SportBusiness Media understands.
Brazilian Série A football clubs and the Conferderação Brasileira de Futebol, the nation’s football association, may have learned the lessons of previous doomed tenders by opting for expertise over cash in its betting streaming and data rights deal for the 2020-23 cycle, experts told SportBusiness Media.
The merger of Global Sports Rights Management, the international broadcast rights-holder to Brazil’s top two football leagues, with the Chile-based 1190 Sports agency was driven by a move to “unlock” spons…
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