ECB gets more money and better reach in new ‘future-proof’ deals

The England & Wales Cricket Board (ECB) enjoyed the best of both worlds in agreeing its new domestic deals last week – it has grown media-rights revenue by almost 180 per cent and secured significant free-to-air coverage on UK public-service broadcaster the BBC.

This content is available to SportBusiness Media subscribers only

Talk to our team of experts about a subscription today

Already have an account? Sign in here