HomeFootballBrazil

CBF chooses Synergy to handle keenly-anticipated sales process

The Brazilian football confederation has appointed the Synergy Sports agency to manage the sale of media rights to its national team matches. The move represents the first time the confederation, the Confederação Brasileira de Futebol, will sell its rights via an agency.

You need to have a subscription to access this content

If you would like more information on our Media product please contact our sales team

Already have an account? Sign in here

Related Articles

Football
Brazil

FC Diez Media, the joint venture between the IMG agency and digital media company Perform, is making radical changes to the way Copa Libertadores and Copa Sudamericana media rights are sold, to drive competition in the marketplace and recoup their aggressive minimum guarantee.

Football
Brazil

The summer of 2017 will prove a critical period in determining where major football rights in Brazil will end up for the next few years. 

Related News

Football
Italy

In an exclusive interview with SportBusiness, Serie A chief executive Luigi De Siervo says his league “will finally get what we deserve from the market” in the league’s next media rights cycle from 2024-25 onwards.
Football
USA

Ahead of the National Women's Soccer League's 11th season, commissioner Jessica Berman lauded a 20-per-cent increase in season ticket memberships across the league and record tickets already sold for the…
Football
Global

Leander Monbaliu, previously chief business officer at Belgian football’s Pro League, has joined LaSource, the Paris-based sports, digital and technology consultancy.
Football
Argentina

The Argentinian government has today (Monday) published a resolution to ensure that all friendly matches played by the national team this year are shown on free-to-air television

Most recent

Cricket
India

Legends League Cricket is already the second most-watched T20 property in India, according to Raman Raheja, its co-founder and chief executive.
Tennis
Europe

Sky pounced on its opportunity to take ATP Tour and WTA Tour rights on an exclusive basis across the UK, Ireland, DACH and Italy, but was almost beaten to the package by Netflix.
Football
Switzerland

Public-service broadcaster SRG SSR has kicked off a debate in Switzerland over the role of licence fee-funded media after outmuscling its commercial rivals to recapture free-to-air rights to Uefa club competitions.
Multi-sport
Australia

Nine Entertainment secured exclusive rights in Australia to the Summer and Winter Olympic Games from 2024 to 2032 after evaluating that it could harness its broad media portfolio to successfully monetise the rights.