The value of Uefa’s national-team rights in Scandinavia from 2022-23 has risen sharply, with the European governing body the latest rights-holder to prosper in the region amid a push by broadcasters to seal long-term deals for premium properties.
The merger of Global Sports Rights Management, the international broadcast rights-holder to Brazil’s top two football leagues, with the Chile-based 1190 Sports agency was driven by a move to “unlock” spons…
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