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IMG earns strong Serie A increase from incumbent beIN in France

CARDIFF, WALES - JUNE 03: Sergio Ramos of Real Madrid lifts The Champions League trophy after the UEFA Champions League Final between Juventus and Real Madrid at National Stadium of Wales on June 3, 2017 in Cardiff, Wales. (Photo by Matthias Hangst/Getty Images)

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The German Bundesliga’s international sales and marketing arm, Bundesliga International, is set for a busy 12 months of media-rights sales as the league approaches the conclusion of deals across the Americas, Asia, Middle East and North Africa.

Pan-African pay-television broadcaster StarTimes paid a cut-price sum to acquire rights to a host of Uefa national-team events following the demise of rival broadcaster Kwesé TV’s pay-television arm, SportBusiness Media understands.

Streaming service DAZN’s two-season Bundesliga sublicensing deal with US media group Discovery has strengthened its position in Germany and Austria ahead of the league’s upcoming domestic tender.

Fox Sports Asia’s desire to reduce its spend on rights to The Open in Asia-Pacific opened the door for OTT platform GolfTV to grab non-exclusive rights alongside the pay-television broadcaster.