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Ligue 1 ‘happy but not surprised’ by 60% domestic fee increase

  • Ligue 1 sells domestic rights for €1.153bn per season, from 2020-21 to 2023-24
  • Mediapro picks up three of the seven packages for an outlay of €790m per season
  • Local experts now expect consolidation in the crowded French market
French rights experts expected the sale of Ligue 1 domestic rights to bring clarity to a market many feel requires consolidation. But the Mediapro agency’s surprise acquisition of the bulk of live rights, and its intention to launch football channels in the French market, has left observers with more questions than answers.

Mediapro acquired three packages in last week’s auction, while pay-television broadcaster beIN won one package and Free Mobile – owned by telco Iliad – acquired a package of near-live rights. The league did not sell two of its packages as offers did not meet their respective reserve prices.

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