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Serie A value drops in Greece as Nova swoops to replace Cosmote

MILAN, ITALY - JANUARY 21: Kostas Manolas of AS Roma gestures during the Serie A match between FC Internazionale and AS Roma at Stadio Giuseppe Meazza on January 21, 2018 in Milan, Italy. (Photo by Chris Brunskill Ltd/Getty Images)

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The German Bundesliga’s international sales and marketing arm, Bundesliga International, is set for a busy 12 months of media-rights sales as the league approaches the conclusion of deals across the Americas, Asia, Middle East and North Africa.

Pan-African pay-television broadcaster StarTimes paid a cut-price sum to acquire rights to a host of Uefa national-team events following the demise of rival broadcaster Kwesé TV’s pay-television arm, SportBusiness Media understands.

Streaming service DAZN’s two-season Bundesliga sublicensing deal with US media group Discovery has strengthened its position in Germany and Austria ahead of the league’s upcoming domestic tender.

Fox Sports Asia’s desire to reduce its spend on rights to The Open in Asia-Pacific opened the door for OTT platform GolfTV to grab non-exclusive rights alongside the pay-television broadcaster.