HomeFootballGermany

ARD/ZDF recoup some of their Fifa outlay via sublicensing deals

German public-service broadcasters ARD and ZDF recouped more than €3m ($3.5m) from various sublicensing deals for 2018 Fifa World Cup rights in the country.

KAZAN, RUSSIA - JUNE 27: Supporters of Germany are seen with flags prior to the 2018 FIFA World Cup Russia group F match between Korea Republic and Germany at Kazan Arena on June 27, 2018 in Kazan, Russia. (Photo by TF-Images/Getty Images)

To access this content requires a subscription

Please login with an account that does have access, or contact our sales team on
+44 (0) 20 7265 4100 or email webhelp@sportbusiness.com

Most recent

Tech giant Amazon’s acquisition of UK rights to the Autumn Nations Cup competition has triggered a debate over whether the company will now embark upon a concerted push into rugby.

The surprise emergence of free-to-air broadcaster KBS as a bidder for German Bundesliga rights in South Korea generated some competition during the 2020-22 sales process, but not enough to stave off a dip in value.

Chinese internet giant Tencent picked up the English Premier League rights for the 2020-21 season at a massive discount compared to the value of the terminated deal with previous rights-holder PPTV.

European Handball Federation club competition rights have decreased in value in several key markets, with incumbents dropping out to leave tough market conditions for seller Infront.