HomeAustralia

Optus pays up for Uefa rights despite World Cup ‘balls up’

Australian telco Optus will get another chance to stream a major international football tournament despite its troubled coverage of this year’s Fifa World Cup.

PARIS, FRANCE - JUNE 27: Gianluigi Buffon of Italy celebrates at th end of the UEFA Euro 2016 Round of 16 match between Italy and Spain at Stade de France on June 27, 2016 in Paris, France. (Photo by Matthew Ashton - AMA/Getty Images)

To access this content requires a subscription

Please login with an account that does have access, or contact our sales team on
+44 (0) 20 7265 4100 or email webhelp@sportbusiness.com

Most recent

Tech giant Amazon’s acquisition of UK rights to the Autumn Nations Cup competition has triggered a debate over whether the company will now embark upon a concerted push into rugby.

The surprise emergence of free-to-air broadcaster KBS as a bidder for German Bundesliga rights in South Korea generated some competition during the 2020-22 sales process, but not enough to stave off a dip in value.

Chinese internet giant Tencent picked up the English Premier League rights for the 2020-21 season at a massive discount compared to the value of the terminated deal with previous rights-holder PPTV.

European Handball Federation club competition rights have decreased in value in several key markets, with incumbents dropping out to leave tough market conditions for seller Infront.