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Portugal and Africa bring strong Serie A increases for IMG

Gauging the success of IMG’s Serie A international rights acquisition won’t be possible until the end of the cycle given the agency has launched direct-to-consumer offerings in more than 20 markets.

TURIN, ITALY - MAY 23: Juventus FC head coach Massimiliano Allegri celebrates with the Serie A Trophy at the end of the Serie A match between Juventus FC and SSC Napoli at Juventus Arena on May 23, 2015 in Turin, Italy. (Photo by Valerio Pennicino/Getty Images)

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