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Portugal and Africa bring strong Serie A increases for IMG

Gauging the success of IMG’s Serie A international rights acquisition won’t be possible until the end of the cycle given the agency has launched direct-to-consumer offerings in more than 20 markets.

TURIN, ITALY - MAY 23: Juventus FC head coach Massimiliano Allegri celebrates with the Serie A Trophy at the end of the Serie A match between Juventus FC and SSC Napoli at Juventus Arena on May 23, 2015 in Turin, Italy. (Photo by Valerio Pennicino/Getty Images)

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After several cycles of decline, the value of Formula One rights in Germany has more than doubled in pay-television broadcaster Sky Deutschland’s exclusive deal for the 2021-24 cycle.

The German Football League (DFL) faced an absence of new bidders, a change in strategy from incumbent Sky Deutschland and an unstable economy as it went to market with its 2021-25 domestic rights. The tough conditions left experts to conclude the league had done well to avoid a larger income drop for the cycle.

Indonesian OTT platform Mola TV is scaling back its investment in sports content after concluding it is not delivering value for money. The move is a blow to rights-holders selling into Indonesia as the well-resourced Mola has recently been the source of considerable rights-fee inflation.

Pay-television broadcaster SuperSport kept its Formula One rights fee steady in its latest renewal covering sub-Saharan Africa. But it has lost some exclusivity in the region with the launch of Formula One’s premium OTT service F1 TV Pro.