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Portugal and Africa bring strong Serie A increases for IMG

Gauging the success of IMG’s Serie A international rights acquisition won’t be possible until the end of the cycle given the agency has launched direct-to-consumer offerings in more than 20 markets.

TURIN, ITALY - MAY 23: Juventus FC head coach Massimiliano Allegri celebrates with the Serie A Trophy at the end of the Serie A match between Juventus FC and SSC Napoli at Juventus Arena on May 23, 2015 in Turin, Italy. (Photo by Valerio Pennicino/Getty Images)

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Mediapro’s accusation of impropriety in the Uefa Champions League tender process in France has cast a cloud over a record rights-fee outcome for Uefa in the country. But the agency’s threat to take Uefa to court may not be credible, industry experts told SportBusiness Media.
USA

Competition to create effective digital offerings in the US drove a hike in value for Uefa’s club competitions for the 2021-22 to 2023-24 cycle. CBS overcame strong opposition to surprise the market in acquiring English-language rights, while Univision renewed its high-performing Spanish-language rights.

Saran Media has leveraged its long-standing relationship with the All England Lawn Tennis Club to extend its deal for Wimbledon rights in Turkey and Central Asia.

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