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SPFL strikes stop-gap international rights deal with Infront

EDINBURGH, SCOTLAND - SEPTEMBER 15: Florian Kamberi of Hibernian FC is confronted by Daryl Horgan (R) of Hibernian FC after putting hibs 3-2 up during the Scottish Ladbrokes Premiership match between Hibernian and Kilmarnock at Easter Road on September 15, 2018 in Edinburgh, United Kingdom. (Photo by Callum Landells/Getty Images)

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Uefa, European football’s governing body, could be on the verge of a sharp downturn in Champions League media-rights revenues for the 2021-24 cycle, with specific factors in the key UK and France markets exacerbating a broader price correction already anticipated for similar high-profile properties.

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Wanda Sports’ mass participation drive and its subsidiary Infront’s push for summer sports were the basis for their decision to push into athletics through a record 10-year agreement with the International Association of Athletics Federation, from 2020.