HomeFootballBulgaria

Nations League addition aids Uefa in Bulgarian rights sale

Having a larger package of content to sell has helped Uefa earn a slight increase in the overall value of its national-team rights in Bulgaria, with third-party rights proving particularly popular.

LJUBLJANA, SLOVENIA - SEPTEMBER 6: Bozhidar Kraev of Bulgaria celebrates after scoring first goal for Bulgaria during football match between National Teams of Slovenia and Bulgaria in Final Tournament of UEFA Nations League 2019, on September 6, 2018 in SRC Stozice, Ljubljana, Slovenia. (Photo by MB Media/Getty Images)

To access this content requires a subscription

Please login with an account that does have access, or contact our sales team on
+44 (0) 20 7265 4100 or email webhelp@sportbusiness.com

Most recent

Social media giant Facebook’s challenges around its Copa Libertadores coverage in Latin America have convinced it that non-exclusive rights models form “one of the best ways” of breaking into markets where entrenched viewing habits restrict the potential for exclusive rights to grow engagement with the platform.

The Football Association rejected a higher bid for domestic FA Cup rights for the 2021-25 cycle from incumbent pay-television broadcaster BT Sport in favour of commercial broadcaster ITV, SportBusiness Media understands, in a move that took the competition exclusively free to air in the UK.

Spanish football’s LaLiga extended its rights deal in China with Wuhan DDMC Culture in May without going to market, where it would have faced a tough task maintaining its income, SportBusiness Media understands. The Chinese rights market has cooled since the previous deal was agreed, and DDMC is thought to be paying the league a strong rights fee.

South African pay-television operator Multichoice is facing the biggest challenge in its 26-year history in the form of a two-pronged regulatory attack on its dominant position in the country’s sports-rights market.