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Nations League addition aids Uefa in Bulgarian rights sale

Having a larger package of content to sell has helped Uefa earn a slight increase in the overall value of its national-team rights in Bulgaria, with third-party rights proving particularly popular.

LJUBLJANA, SLOVENIA - SEPTEMBER 6: Bozhidar Kraev of Bulgaria celebrates after scoring first goal for Bulgaria during football match between National Teams of Slovenia and Bulgaria in Final Tournament of UEFA Nations League 2019, on September 6, 2018 in SRC Stozice, Ljubljana, Slovenia. (Photo by MB Media/Getty Images)

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