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Premier League secures modest uplift in Italy as DAZN-Sky battle fails to materialise

England’s Premier League secured a modest increase in the value of its rights in Italy in this week’s deal with incumbent rights-holder Sky Italia.

LONDON, ENGLAND - OCTOBER 22: Pierre-Emerick Aubamayang of Arsenal celebrates with Mesut Ozil after scoring Arsenal's third goal during the Premier League match between Arsenal FC and Leicester City at the Emirates Stadium on October 22, 2018 in London, United Kingdom. (Photo by Visionhaus/Getty Images)

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Social media giant Facebook’s challenges around its Copa Libertadores coverage in Latin America have convinced it that non-exclusive rights models form “one of the best ways” of breaking into markets where entrenched viewing habits restrict the potential for exclusive rights to grow engagement with the platform.

The Football Association rejected a higher bid for domestic FA Cup rights for the 2021-25 cycle from incumbent pay-television broadcaster BT Sport in favour of commercial broadcaster ITV, SportBusiness Media understands, in a move that took the competition exclusively free to air in the UK.

Spanish football’s LaLiga extended its rights deal in China with Wuhan DDMC Culture in May without going to market, where it would have faced a tough task maintaining its income, SportBusiness Media understands. The Chinese rights market has cooled since the previous deal was agreed, and DDMC is thought to be paying the league a strong rights fee.

South African pay-television operator Multichoice is facing the biggest challenge in its 26-year history in the form of a two-pronged regulatory attack on its dominant position in the country’s sports-rights market.