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Premier League secures modest uplift in Italy as DAZN-Sky battle fails to materialise

England’s Premier League secured a modest increase in the value of its rights in Italy in this week’s deal with incumbent rights-holder Sky Italia.

LONDON, ENGLAND - OCTOBER 22: Pierre-Emerick Aubamayang of Arsenal celebrates with Mesut Ozil after scoring Arsenal's third goal during the Premier League match between Arsenal FC and Leicester City at the Emirates Stadium on October 22, 2018 in London, United Kingdom. (Photo by Visionhaus/Getty Images)

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Sky New Zealand’s acquisition of RugbyPass will help the OTT service continue to focus on revenue and user growth in its target markets outside rugby union’s ‘Big Six’ territories, its founder and chief executive Tim Martin has told SportBusiness Media.

The NFL renewed its free-to-air deal in DACH with German media group ProSiebenSat.1 without going to market as it looks to grow further in the region, having been impressed with the broadcaster’s ability to build the league’s brand and audience.

Tour de France rights-holder Amaury Sport Organisation’s decision to exclusively sell the property in Canada to OTT platform FloSports for the 2020-23 cycle represents an experiment that could lead to similar streaming partnerships in other territories, SportBusiness Media understands.

Pan-regional sports broadcaster ESPN is covering all streaming service DAZN’s costs for English Premier League rights in South America and has sublicensed select Premier League coverage in Brazil to the latter in mutually-beneficial deals.