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Sport TV retains Premier League as Eleven entry drives prices up in Portugal

MANCHESTER, ENGLAND - SEPTEMBER 15: Bernardo Silva of Manchester City is challenged by Cyrus Christie of Fulham during the Premier League match between Manchester City and Fulham FC at Etihad Stadium on September 15, 2018 in Manchester, United Kingdom. (Photo by Laurence Griffiths/Getty Images)

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Tour de France rights-holder Amaury Sport Organisation’s decision to exclusively sell the property in Canada to OTT platform FloSports for the 2020-23 cycle represents an experiment that could lead to similar streaming partnerships in other territories, SportBusiness Media understands.

Pan-regional sports broadcaster ESPN is covering all streaming service DAZN’s costs for English Premier League rights in South America and has sublicensed select Premier League coverage in Brazil to the latter in mutually-beneficial deals.

Euroleague Basketball has capitalised on the sport’s increasing popularity in Turkey to successfully raise the value of the top-tier EuroLeague by over two-thirds in its renewal with pay-television broadcaster Digiturk.

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