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CCTV acquires Champions League rights from Suning for three seasons

MILAN, ITALY - NOVEMBER 06: A general view at San Siro Stadium, home stadium of FC Internazionale during the Group B match of the UEFA Champions League between FC Internazionale and FC Barcelona at San Siro Stadium on November 6, 2018 in Milan, Italy. (Photo by Robbie Jay Barratt - AMA/Getty Images)

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LaLiga has secured modest increases in its latest deals across Bulgaria, the Czech Republic and Slovakia but it saw its value drop in Romania after a protracted bidding process.

Uefa has secured one of its largest cycle-on-cycle increases in recent years after securing a deal with Armenian newcomer OTT player Vivaro Media, which has made an aggressive entry into the market.

Optus is thought to have faced competition from only one other bidder for the Premier League rights: US-based media group ViacomCBS.

The deadline gives the four remaining companies – Team Marketing, Relevent Sports Group, Endeavor and Infront – one last chance to improve or amend their bids to become the exclusive commercial rights agent of Uefa club competitions.