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Sony picks up Mzansi Super League rights at no cost

JOHANNESBURG, SOUTH AFRICA - NOVEMBER 17: Jon Jon Smuts of the Nelson Mandela Giants and Dane Vilas of the Jozi Stars during the Mzansi Super League match between Jozi Stars and Nelson Mandela Bay Giants at Bidvest Wanderers Stadium on November 17, 2018 in Johannesburg, South Africa.(Photo by Sydney Seshibedi/Gallo Images/Getty Images)

Sony’s deal for Mzansi Super League rights in the Indian subcontinent carries no upfront fee and exists to facilitate sponsorship sales and build Indian interest in the league.

The MSL, South Africa’s domestic T20 tournament, is currently in its inaugural season. Its global marketing rights and media rights outside South Africa are distributed by the Global Sports Commerce agency under a five-year deal, from 2018 to 2022. The deal was completed with Cricket South Africa, the governing body which oversees the league.

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