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BeIN benefits from DAZN delay with Champions League deals in Southeast Asia

KIEV, UKRAINE - MAY 26: Gareth Bale of Real Madrid celebrates scoring his side's second goal during the UEFA Champions League Final between Real Madrid and Liverpool at NSC Olimpiyskiy Stadium on May 26, 2018 in Kiev, Ukraine. (Photo by Michael Regan/Getty Images)

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Boutique agencies were at the fore in the sales process for international rights to the British & Irish Lions 2021 tour of South Africa, with the bigger players opting not to participate due to the carving out of key territories.

Watch.Hockey, the direct-to-consumer OTT service recently launched by the International Hockey Federation (FIH), in collaboration with tech company Nagra, represents a new commercial model that could encourage more mid-tier sports properties to develop state-of-the-art D2C platforms.

Bundesliga international rights declined in value in 2020-21 as the league struggles to find a home in the Middle East and found mixed results replacing its multi-territory Fox deal via market-by-market sales.

Norwegian commercial and pay-television broadcaster TV2 has renegotiated and extended its deal for domestic top-tier ice hockey, increasing its rights fee from next season, while also strengthening its ties to the sport by adding all rights controlled by the national federation.