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Coppa Italia value set to plummet as sales process drags on into new season

ROME, ITALY - MAY 09: Federico Bernardeschi of Juventus celebrates the victory after the TIM Cup Final between Juventus and AC Milan at Stadio Olimpico on May 9, 2018 in Rome, Italy. (Photo by Alessandro Sabattini/Getty Images)

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The German Bundesliga’s international sales and marketing arm, Bundesliga International, is set for a busy 12 months of media-rights sales as the league approaches the conclusion of deals across the Americas, Asia, Middle East and North Africa.

Pan-African pay-television broadcaster StarTimes paid a cut-price sum to acquire rights to a host of Uefa national-team events following the demise of rival broadcaster Kwesé TV’s pay-television arm, SportBusiness Media understands.

Streaming service DAZN’s two-season Bundesliga sublicensing deal with US media group Discovery has strengthened its position in Germany and Austria ahead of the league’s upcoming domestic tender.

Fox Sports Asia’s desire to reduce its spend on rights to The Open in Asia-Pacific opened the door for OTT platform GolfTV to grab non-exclusive rights alongside the pay-television broadcaster.