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Coppa Italia value set to plummet as sales process drags on into new season

ROME, ITALY - MAY 09: Federico Bernardeschi of Juventus celebrates the victory after the TIM Cup Final between Juventus and AC Milan at Stadio Olimpico on May 9, 2018 in Rome, Italy. (Photo by Alessandro Sabattini/Getty Images)

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Sky achieved its long-held ambition of exclusive live coverage of the US Masters in the UK because its co-incumbent, the BBC, decided live golf is no longer a strategic priority.

The English Premier League has launched the first international media-rights tender of its new sales cycle, going early in the Nordics and offering up the opportunity to bid for six seasons – the first time it has done so in Europe.

Belgian Pro League clubs will be able to exploit near-live clips on their own digital subscription platforms in the next rights cycle: the first time European clubs have been able to do so without long hold-back periods.

Korea’s K-League and the Korean Football Association have pooled their media rights, but an initial tender attracted no firm bids, forcing the rights-holders to extend the deadline and change the tender’s terms to allow consortia to participate.