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Hockey fan demographic key to DAZN renewal in Germany, Austria and Switzerland

VALENCIA, SPAIN - JANUARY 25: A general view during the Men's FIH Field Hockey Pro League match between Spain and Great Britain at Polideportivo Virgel del Carmen-Betero on January 25, 2019 in Valencia, Spain. (Photo by Manuel Queimadelos Alonso/Getty Images)

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The German Bundesliga’s international sales and marketing arm, Bundesliga International, is set for a busy 12 months of media-rights sales as the league approaches the conclusion of deals across the Americas, Asia, Middle East and North Africa.

Pan-African pay-television broadcaster StarTimes paid a cut-price sum to acquire rights to a host of Uefa national-team events following the demise of rival broadcaster Kwesé TV’s pay-television arm, SportBusiness Media understands.

Streaming service DAZN’s two-season Bundesliga sublicensing deal with US media group Discovery has strengthened its position in Germany and Austria ahead of the league’s upcoming domestic tender.

Fox Sports Asia’s desire to reduce its spend on rights to The Open in Asia-Pacific opened the door for OTT platform GolfTV to grab non-exclusive rights alongside the pay-television broadcaster.