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Hockey fan demographic key to DAZN renewal in Germany, Austria and Switzerland

VALENCIA, SPAIN - JANUARY 25: A general view during the Men's FIH Field Hockey Pro League match between Spain and Great Britain at Polideportivo Virgel del Carmen-Betero on January 25, 2019 in Valencia, Spain. (Photo by Manuel Queimadelos Alonso/Getty Images)

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The National Hockey League boosted the value of its rights in Germany and Austria in its latest sales round. But it only agreed one-season deals with its primary pay-television broadcasters after bidders failed to meet its longer-term valuation.

An experimental deal between New Zealand Rugby and digital platform RugbyPass has underscored the difficulty the Sanzaar alliance and its member rugby unions have had selling international rights for the 2021-25 cycle.

FreeSports is hoping its two-year deal for exclusive rights to the Afghanistan and Zimbabwe national cricket teams’ home matches will help create a unique identity for the channel, which has long acted as a shop window for sister broadcaster Premier Sports.

International broadcaster Eleven Sports has successfully decreased its outlay for French Ligue 1 rights in Portugal in a three-season renewal.