HomeMotorsportGreece

Greece’s ERT to refinance F1 rights in ‘cash plus content’ deal with Cosmote

MONTMELO, SPAIN - MARCH 01: Kimi Raikkonen of Alfa Romeo Racing during day four of F1 Winter Testing at Circuit de Catalunya on March 1, 2019 in Montmelo, Spain. (Photo by Eric Alonso/MB Media/Getty Images)

To access this content requires a subscription

Please login with an account that does have access, or contact our sales team on
+44 (0) 20 7265 4100 or email webhelp@sportbusiness.com

Most recent

Russian internet company Yandex will look to expand its sports-rights portfolio after acquiring exclusive rights to the National Hockey League in Russia amid fierce competition.

Italian public broadcaster Rai acquired the exclusive rights to the 2019 Rugby World Cup in Japan at a two-thirds reduction in value from the previous edition after a long stand-off between the company’s internal departments.

Pay-television broadcaster Nova has taken advantage of a sharp reduction in sports rights funding at Greek public broadcaster ERT, following a snap election earlier this year, to acquire a pair of key properties and become Greek top-tier football’s main broadcast partner.  

The IMG agency has sealed a deal for rights to Spain’s LaLiga, Italy’s Serie A and the US’ Major League Soccer in Sweden with media group Bonnier. The deal signals the end of its OTT experiment in the country as it had previously been broadcasting the properties on its Strive streaming platform.