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Player popularity boosts NBA rights in the Balkans

PORTLAND, OREGON - MAY 05: Nikola Jokic #15 of the Denver Nuggets drives to the basket on Zach Collins #33 of the Portland Trail Blazers during the second half of game four of the Western Conference Semifinals at Moda Center on May 05, 2019 in Portland, Oregon. The Nuggets won 116-112.

Pay-television broadcaster Arena Sport will pay more than triple the current per-season deal value to take National Basketball Association rights in the Balkans from rival Sportklub, driven by the sport’s growing popularity in the region.

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