Mediapro happy to be Serie A stalking horse, but clubs may need convincing

The Mediapro agency’s offer for the domestic media rights to Serie A for the next two cycles, covering the six seasons from 2021-22 to 2026-27, is a plan B for the league in case it is unable to sell its rights in a competitive tender. The offer is the same as that made by the Spanish production house for the current cycle – an offer accepted by the clubs last year but later rejected.  

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