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Sky-Mediaset Champions League deal a gamble as Rai fights for option to renew

(L-R) Dele Alli of Tottenham Hotspur, Lucas Moura of Tottenham Hotspur, Heung-Min Son of Tottenham Hotspur during the UEFA Champions League semi final match Ajax Amsterdam and Tottenham Hotspur FC at the Johan Cruijff Arena on May 08, 2019 in Amsterdam, The Netherlands(Photo by VI Images via Getty Images)

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Sky New Zealand’s acquisition of RugbyPass will help the OTT service continue to focus on revenue and user growth in its target markets outside rugby union’s ‘Big Six’ territories, its founder and chief executive Tim Martin has told SportBusiness Media.

The NFL renewed its free-to-air deal in DACH with German media group ProSiebenSat.1 without going to market as it looks to grow further in the region, having been impressed with the broadcaster’s ability to build the league’s brand and audience.

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