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Sky-Mediaset Champions League deal a gamble as Rai fights for option to renew

(L-R) Dele Alli of Tottenham Hotspur, Lucas Moura of Tottenham Hotspur, Heung-Min Son of Tottenham Hotspur during the UEFA Champions League semi final match Ajax Amsterdam and Tottenham Hotspur FC at the Johan Cruijff Arena on May 08, 2019 in Amsterdam, The Netherlands(Photo by VI Images via Getty Images)

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LaLiga has secured modest increases in its latest deals across Bulgaria, the Czech Republic and Slovakia but it saw its value drop in Romania after a protracted bidding process.

Uefa has secured one of its largest cycle-on-cycle increases in recent years after securing a deal with Armenian newcomer OTT player Vivaro Media, which has made an aggressive entry into the market.

Optus is thought to have faced competition from only one other bidder for the Premier League rights: US-based media group ViacomCBS.

The deadline gives the four remaining companies – Team Marketing, Relevent Sports Group, Endeavor and Infront – one last chance to improve or amend their bids to become the exclusive commercial rights agent of Uefa club competitions.