Bundesliga agrees big fee rise in US with ESPN, but takes exposure gamble

The Bundesliga is taking a calculated gamble in its new US media-rights deal, with ESPN, as despite the huge increase in the rights fee the deal involves a significant reduction in linear television exposure.

You need to be a SportBusiness Media subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here