EHF boosts Balkan value by unifying club, national team rights

COLOGNE, GERMANY - JUNE 02: Blaz Blagotinsek of Veszprem (L) and Borut Mackovsek try to block Dainis Kristopans of Vardar during the VELUX EHF Champions League final match between HC Vardar and Telekom Veszprem HC at Lanxess Arena on June 02, 2019 in Cologne, Germany. (Photo by Juergen Schwarz/Getty Images)

The European Handball Federation unified both its club and national team competitions in the Balkans into one new deal with Arena Sports, leading to a sharp rise in the value of its rights in the region.

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