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Cyta exploits lack of competition in Cyprus in cut-price Greek Cup extension

AMSTERDAM, NETHERLANDS - AUGUST 13: Chuba Akpom of PAOK in action during the UEFA Champions League 3rd Qualifying match between Ajax and PAOK Thessaloniki at Johan Cruyff Arena on August 13, 2019 in Amsterdam, Netherlands. (Photo by Dean Mouhtaropoulos/Getty Images)

Absent any competition for Greek Cup rights in Cyprus, Cyta translated a 33-per-cent fall in inventory directly into a near one-third discount. 

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