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Tour, Vuelta deals good for EBU and Discovery but ASO incentive uncertain

SAITAMA, JAPAN - NOVEMBER 04: Alejandro Valverde of Spain and Team Movistar and Geraint Thomas of Great Britain and Team Sky wearing the yellow jersey in action during the 6th Tour de France Saitama Criterium 2018 a 58,9km race from Saitama to Saitama / TDF / on November 04, 2018 in Saitama, Japan. (Photo by David Ramos/Getty Images)

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The IMG agency’s decision to sublicense to US media giant Discovery in near entirety its renewed Giro d’Italia international rights was a pragmatic move on the part of both parties to avoid a potentially damaging bidding war, industry experts have told SportBusiness Media.

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