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Formula One latest beneficiary of Nent’s aggressive strategy in Nordics

AUSTIN, TEXAS - NOVEMBER 03: Valtteri Bottas driving the (77) Mercedes AMG Petronas F1 Team Mercedes W10 leads Max Verstappen of the Netherlands driving the (33) Aston Martin Red Bull Racing RB15 and the rest of the field (Photo by Dan Istitene/Getty Images)

Formula One is the latest rights-holder to benefit from Nordic Entertainment (Nent) Group's acquisitions strategy, as a new deal boosts the value of its rights across the Nordics almost 50 per cent.

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