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Asian sports media industry adjusts to coronavirus shutdown

TOKYO, JAPAN - MARCH 24: People watch the official Olympic countdown clock with the remaining days and time until the 2020 Summer Olympics after it was announced that they will be postponed until 2021 due to the coronavirus outbreak. (Photo by Clive Rose/Getty Images)

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Uefa has seen the value of its top-tier Champions League competition fall by a fifth in Italy for the coming 2021-24 cycle. But the drop has been cushioned by the entry of ecommerce giant Amazon, which has committed a considerable amount to acquire a package of rights.

The NBA has avoided a severe decrease in fee for its rights in Belgium despite an absence of competition, renewing with Eleven Sports Network for the 2020-23 cycle at a slight reduction compared to the previous cycle.

Infront has edged closer to enhancing its dominance over skiing media rights, with the agency entering exclusive negotiations with the Swiss Ski Association for international rights from 2022-23, following a hotly contested tender process.

Spanish telco Telefónica has agreed to pay a modest per-season uplift to renew its exclusive NBA rights in Spain for the 2020-23 cycle, SportBusiness Media understands.