HomeFootballVietnam

Bundesliga secures ‘solid’ rights fee, brand-building commitments in Vietnam

WOLFSBURG, GERMANY - JUNE 27: Robert Lewandowski (R) of Muenchen is challenged by Josuha Guilavogui of Wolfsburg during the Bundesliga match between VfL Wolfsburg and FC Bayern Muenchen at Volkswagen Arena on June 27, 2020 in Wolfsburg, Germany. (Photo by Stuart Franklin/Getty Images)

To access this content requires a subscription

Please login with an account that does have access, or contact our sales team on
+44 (0) 20 7265 4100 or email webhelp@sportbusiness.com

Most recent

Cosmote, Greece’s dominant pay-television broadcaster, has maintained a flat fee in its latest renewal of exclusive MotoGP rights.

English football’s fifth-tier, the National League, bucked the market trend to secure an increase in its media-rights fee in its latest domestic renewal with telco BT.

The National Basketball Association entertained the possibility of going exclusively direct-to-consumer in France as a way of counterbalancing a lack of competition in its latest renewal with pay-television broadcaster beIN Sports, SportBusiness Media understands.

Three big deals by telco China Mobile have raised cautious hopes for competition in the Chinese rights market after a dreadful 2020.