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Robert Klein and Kevin Sim – Bundesliga International

Robert Klein, CEO, and Kevin Sim, Head of Asia-Pacific, at Bundesliga International explain the German football league’s approach to the first two media-rights deals of its new sales cycle in Asia, in Japan and Vietnam.

The match ball is seen prior to the Bundesliga match between FC Bayern Muenchen and Borussia Moenchengladbach at Allianz Arena on October 6, 2018 in Munich, Germany. (Photo by Sebastian Widmann/Bongarts/Getty Images)

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