Robert Klein and Kevin Sim – Bundesliga International
Robert Klein, CEO, and Kevin Sim, Head of Asia-Pacific, at Bundesliga International explain the German football league’s approach to the first two media-rights deals of its new sales cycle in Asia, in Japan and Vietnam.
The match ball is seen prior to the Bundesliga match between FC Bayern Muenchen and Borussia Moenchengladbach at Allianz Arena on October 6, 2018 in Munich, Germany. (Photo by Sebastian Widmann/Bongarts/Getty Images)
The Bundesliga has secured what local experts consider a solid fee in a new deal with the Next Media agency in Vietnam, as well as commitments to joint brand-building and football development projects that the league hopes will build the value of the property.
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