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FA Cup rights hit again in Hong Kong in TVB deal

FA Cup Final match between Arsenal and Chelsea at Wembley Stadium on August 01, 2020 in London, England. (Photo by Stuart MacFarlane/Arsenal FC via Getty Images)

The value of FA Cup rights in Hong Kong fell again in commercial broadcaster TVB’s deal for the 2020-24 cycle, which followed the collapse of the two prior broadcast agreements in the territory.

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Australian commercial broadcaster Seven sealed a deal for free-to-air rights to the 2023 Fifa Women’s World Cup after outbidding rivals SBS, Nine and Ten.

The EBU is believed to have faced strong competition from commercial broadcasters in some territories but no pan-regional challenger.

Vietnam was the second-last market in which Infront was to agree a deal for the tournament under its mandate covering 26 Asian markets in the eight-year period from 2015 to 2022.

While Mountrigi has made a relatively slim profit on its investment across the 2019-22 cycle, it is expected to earn far more for rights to the 2026 Fifa World Cup, which is to be held across the US, Mexico and Canada.