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Sri Lanka Cricket finally sells rights, but income depends on shifting calendar

Sri Lankan cricketer Rangana Herath is carried on shoulders by fellow SrLankan cricketers after playing his farewell test match against England cricket team at Galle International cricket stadium, Galle, Sri Lanka. 11-09-2018 (Photo by Tharaka Basnayaka/NurPhoto via Getty Images)

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Indian media group Viacom18’s acquisitions of rights to Italy’s Serie A and France’s Ligue 1 signify the growing presence of tech and media giant Reliance in the Indian sports broadcasting landscape.

UK commercial broadcaster ITV’s four-season deal for exclusive media rights to the England women’s football team’s home matches is a further demonstration of the rising value of the women’s game. 

Euroleague Basketball has secured an increase in value for its media rights in a tough Turkish market, agreeing a new three-season deal with Saran Media from 2022-23 onward.

Infront has secured a monstrous increase for Italian Serie A rights in the Balkans, leveraging fierce competition and its European Handball Federation joint-venture deal with DAZN.