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Sri Lanka Cricket finally sells rights, but income depends on shifting calendar

Sri Lankan cricketer Rangana Herath is carried on shoulders by fellow SrLankan cricketers after playing his farewell test match against England cricket team at Galle International cricket stadium, Galle, Sri Lanka. 11-09-2018 (Photo by Tharaka Basnayaka/NurPhoto via Getty Images)

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Tech giant Amazon’s acquisition of UK rights to the Autumn Nations Cup competition has triggered a debate over whether the company will now embark upon a concerted push into rugby.

The surprise emergence of free-to-air broadcaster KBS as a bidder for German Bundesliga rights in South Korea generated some competition during the 2020-22 sales process, but not enough to stave off a dip in value.

Chinese internet giant Tencent picked up the English Premier League rights for the 2020-21 season at a massive discount compared to the value of the terminated deal with previous rights-holder PPTV.

European Handball Federation club competition rights have decreased in value in several key markets, with incumbents dropping out to leave tough market conditions for seller Infront.