PARIS, FRANCE - SEPTEMBER 30: Team Europe celebrate after winning The Ryder Cup after the singles matches of the 2018 Ryder Cup at Le Golf National on September 30, 2018 in Paris, France. (Photo by Ross Kinnaird/Getty Images)
UK pay-television broadcaster Sky’s extension of its rights deal for The Open is an attempt to shore up its dominant position in golf in the UK and Ireland against the threat of GolfTV, the dedicated channel run by the Discovery-PGA Tour joint venture, SportBusiness Media understands.
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