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Formula 1 embarks on Brazilian reset in two-year Band deal

SAO PAULO, BRAZIL - NOVEMBER 17: Fans during the F1 Grand Prix of Brazil at Autodromo Jose Carlos Pace on November 17, 2019 in Sao Paulo, Brazil. (Photo by Peter J Fox/Getty Images)

Formula One Management, the commercial arm of Formula One motor racing, is testing the waters in its two-year deal in Brazil with commercial broadcaster Bandeirantes. Its new strategy is focused on building exposure after the collapse late last year of its agreement with investment vehicle Rio Motorsports.

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