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Key deals done for 2021 Copa América as Dentsu looks to 2024

(PEDRO UGARTE/AFP via Getty Images)

Hopes are high that Mexico, a Concacaf nation, will participate in the 2024 Copa América, sending the value of media rights in the US and Mexico soaring.

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African pay-television broadcaster SuperSport renewed its exclusive English-language rights to the French Open and Australian Open, paying slight increases in both to secure longer terms.

The digital rights deals are all non-exclusive, while CCTV will receive linear exclusivity for selected BWF events. All seven deals cover the five years from 2022 to 2026.

Greek powerhouse Olympiacos is set to switch from Nova to Cosmote in a lucrative deal that casts further doubt over the league’s efforts to centralise the management of its media rights.

Channel 4 took advantage of a lack of interest from incumbents to secure rights to the Uefa Euro 2024 qualifiers and 2022-23 Nations League matches of the England men’s national football team