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Disney and Globo keep Uefa national team fee steady in Brazil

(Laurence Griffiths/Getty Images)

Disney and Globo’s joint six-season deal for co-exclusive rights to Uefa European Qualifiers and Nations League matches will dramatically boost exposure for the properties in Brazil and keep fees steady in a tricky territory.

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Formula One’s meteoric rise in the US has yielded a media rights fee to match via a new deal with Disney, putting the US behind only the UK and Germany in terms of F1 broadcast revenue.

The Brazilian Football Confederation (CBF) is unlikely to reach its R$650m-per-year target for global media and marketing rights to the Copa do Brasil but is set fair for an overall increase compared to the current cycle.

Rights-holders have found it difficult to secure substantial increases in Portugal as competition between Sport TV and Eleven has slowed down since the latter’s launch in 2018.

RTVE assessed that Spanish national team matches – particularly those within the Nations League format – were somewhat overvalued in the previous deal, leading to a slightly decreased value.