HomeMotorsportGermany

ProSiebenSat.1 pays decent increase to extend DTM deal in Germany

Ferdinand Habsburg of R-Motorsport drives his Aston Martin Vantage ahead of WRT's Jonathan Aberdein in his Audi RS 5 during the DTM Race 1 at Brands Hatch this year (by Dan Istitene/Getty Images)

German commercial broadcaster ProSiebenSat.1 has extended its deal with the Deutsche Tourenwagen Masters motorsport series for another two years, paying an increased fee on the back of renewed interest from car manufacturers and drivers.

You need to have a subscription to access this content

If you would like more information on our Media product please contact our sales team

Already have an account? Sign in here

Related Articles

Motorsport
Austria

The World Rally Championship last week earned a small increase from sports broadcaster Sport1 for its rights in Germany, Austria and Switzerland.
Austria

Digital media specialists Perform this month agreed to pay an increase of about 30 per cent to retain Spanish LaLiga media rights across Germany, Austria and Switzerland.

Related News

Motorsport
Global

Subscription-free streaming platform Recast has added the World Touring Car Cup (WTCR) as its latest content partner through an agreement with the motor-racing championship’s promoter, Discovery Sports Ev…
Motorsport
Brazil

Brazilian commercial broadcaster Bandeirantes has agreed a three-season extension to its Formula 1 rights deal
Motorsport
China

A new player looks set to emerge in China's sports media landscape, with giant telco China Telecom in advanced talks to acquire digital rights for Formula 1 motor racing, according to local industry insiders
Motorsport
France

Canal Plus, the French pay-television broadcaster, registered an average audience of 1.26 million subscribers for live coverage of yesterday’s (Sunday’s) Formula 1 Monaco Grand Prix.

Most recent

Motorsport
USA

Formula One’s meteoric rise in the US has yielded a media rights fee to match via a new deal with Disney, putting the US behind only the UK and Germany in terms of F1 broadcast revenue.
Football
Brazil

The Brazilian Football Confederation (CBF) is unlikely to reach its R$650m-per-year target for global media and marketing rights to the Copa do Brasil but is set fair for an overall increase compared to the current cycle.
Basketball
Portugal

Rights-holders have found it difficult to secure substantial increases in Portugal as competition between Sport TV and Eleven has slowed down since the latter’s launch in 2018.
Football
Spain

RTVE assessed that Spanish national team matches – particularly those within the Nations League format – were somewhat overvalued in the previous deal, leading to a slightly decreased value.